If you have started pricing up Digital Product Passport software, you have probably hit the same wall as everyone else: half the market won’t tell you a number. “Book a demo.” “Talk to sales.” “Pricing tailored to your needs.” For an enterprise buyer with a procurement team, fine. For a small brand that just wants to know whether this costs €10 a month or €10,000 a year, it is maddening.
So here is the straight answer, as of July 2026: for a small or mid-sized brand, DPP software costs somewhere between €0 and roughly €99 per month on the transparent SME tools — including ours — while enterprise platforms are quote-based and typically land in a different league entirely. The rest of this guide explains what drives that price, compares the options honestly (including exactly what we charge), and tells you when we are not the right choice.
What actually drives the cost of DPP software
Four things determine what you will pay — and only one of them is the sticker price.
- ✓The pricing model. Most SME tools charge a flat monthly fee with a passport or product cap per tier. Enterprise platforms doing item-level serialization (a unique passport per physical unit, required for EV and industrial batteries) often price per item or per volume. A few tools meter by scans. For a brand whose passports live at model level — one passport per SKU, shared by every unit — flat monthly tiers are almost always the cheapest shape.
- ✓Setup fees. SME SaaS tools generally have none: you sign up and start. Consultant-built and enterprise deployments usually carry implementation costs on top of licence fees.
- ✓Who hosts the public page — and for how long. A DPP is a live web page behind a QR code printed on a physical product. ESPR expects it to stay accessible for the product’s service life — up to ten years. If hosting is your problem, that is a decade of server bills and a domain you must never let lapse. If it is your provider’s problem, check they actually commit to that retention (we do).
- ✓Data-entry labour — the hidden cost. Someone has to get fibre compositions, origin countries, care instructions and certifications into the system for every SKU. At 15–30 minutes per product on manual forms, a 200-SKU catalogue is one to two weeks of somebody’s time. Tools with AI-assisted fill — drafting a passport from a photo, a product URL or a spreadsheet row — can cut that to minutes per product. When you compare subscriptions, this line item usually dwarfs the price difference between tools.
The market in 2026: two tiers, two buying experiences
The DPP software market has split cleanly in two. At the top: enterprise platforms — Circularise, Kezzler, Avery Dennison, and fashion-focused players like Renoon — built for OEMs, battery makers and large fashion groups. They handle item-level serialization, ERP and PLM integrations, and complex multi-entity supply chains. Pricing is quote-based; none of them publishes a standard price list, and any specific figure you see quoted second-hand should be treated with suspicion.
Below that: SME SaaS tools with public, transparent monthly pricing, built for brands that need compliant model-level passports without a procurement cycle. That is the tier we compete in. Here is how the pricing compares:
Two honesty notes on that table. First, competitor prices are what their public websites showed when we checked in July 2026 — they can change theirs any time, so verify before you buy. Second, “quote-based” is not code for “bad”: for the workloads those platforms serve, custom pricing is reasonable. It is simply a different market.
What you actually get at each price (our tiers, exactly)
Since we are asking you to trust a comparison table we wrote, here is our own pricing with nothing rounded or hidden. Yearly billing is 20% less across the board.
A few details worth knowing before you compare. The passport caps are lifetime counts of published passports, not concurrent ones — because once a QR is printed on a product, we commit to hosting that passport for up to ten years, cancelled plan or not. AI fills are a separate monthly quota that resets on the 1st; if you run out mid-import, one-time top-ups cost €9 for 100 credits or €29 for 500, and purchased credits never expire. And every passport you make can be exported as JSON at any time — your data is not a hostage.
When you should NOT choose us
A buying guide that always concludes “buy from the author” is an advert. So, honestly — go elsewhere if any of these describe you:
- ✓You need item-level serialization at OEM scale. If you manufacture EV, LMT or industrial batteries and need a unique passport per physical unit from February 2027, you need serialization infrastructure tied into your production line. That is Circularise or Kezzler territory, not ours — our passports are model-level.
- ✓You need deep ERP or PLM integration. If your product data must flow automatically from SAP, a PLM system or a supplier data-exchange network, an enterprise platform with a services team will serve you better than our CSV import and Shopify sync.
- ✓Your supply chain is a multi-entity web. Complex chain-of-custody workflows across dozens of legal entities — with selective data disclosure between tiers — are exactly what platforms like Circularise were built for.
- ✓You are a large fashion group with a sustainability department. Renoon and similar fashion-specialist platforms offer programme-level tooling (and pricing) matched to that scale.
If, on the other hand, you are a brand with tens to hundreds of SKUs that needs compliant, well-designed, permanently hosted passports without a six-week sales cycle — that is precisely who we built this for.
Worked example: a 40-SKU clothing brand’s first year
Numbers are easier than adjectives. Take a small clothing brand with 40 SKUs that wants every product passport-ready this year:
The honest takeaway: at this scale, the SME SaaS options cost about the same as one takeaway coffee a month, and the real differences are workflow — how fast you can fill 40 passports, whether your webshop stays in sync, and who is on the hook for keeping QR codes resolving in 2033. The consultant route only starts to make sense when you have requirements no off-the-shelf tool covers — in which case you are probably an enterprise buyer anyway.
The five questions to ask any DPP vendor
Whichever way you lean, put these to every vendor on your shortlist — including us:
- ✓What happens to my published QR codes if I cancel? (Ours keep serving for up to 10 years from publication.)
- ✓Can I export all my passport data, any time, in a machine-readable format? (Ours: JSON export from Settings, always.)
- ✓Is AI-assisted data entry included, and at what quota? Manual forms are where DPP budgets quietly die.
- ✓Are there setup fees, per-scan fees, or per-unit fees hiding behind the monthly price?
- ✓Does the tier I can afford include the integration I need — Shopify, CSV, API — or is that gated two tiers up?
Get clear answers to those five and the price comparison largely makes itself. And if the answer to any of them is “book a call to find out” — well, now you know which half of the market you are talking to.