EU DPP Registry opens 19 July 2026 — 36 days to get passport-ready. What it means →
ESPR-ready · EU registry July 2026

Your products,
passport-ready.

The simplest way for small brands to comply with the EU Digital Product Passport. Add your product, get a beautiful page, print a QR. Done in five minutes.

Built in Helsinki · €0 to start · cancel any time
EU hostedFrankfurt + Vercel EU edge
GTIN-compatibleOpen data on every passport
ESPR-alignedTemplates per category
GDPR-nativeHelsinki-based, no US data transit
CIRPASS-2 observerEU DPP reference programme
How it works

Three steps. Five minutes.

01

Add your product

Upload a photo, paste a URL, or drop your product spreadsheet — AI drafts the passport fields in seconds.

02

We generate the page

A clean, fast, mobile-first passport page with every required ESPR field laid out for scanners.

03

Print the QR

Stickers, hangtags or woven labels. Or download SVG and put it on packaging yourself.

AI — every tier, including Free

Four ways AI fills your passport.

No blank page. No manual data entry. Quota: 5/mo on Free · 50 on Solo · 500 on Studio · 2,500 on Foundry.

Photo

Snap or upload a product photo. AI reads the image and drafts name, materials, and care guidance.

Description

Paste any text — a product blurb, spec sheet, or rough notes. AI fills the ESPR fields.

Product URL

Paste your Shopify, WooCommerce, or any product page URL. We fetch it and extract the data.

Excel / CSV

Drop your existing spreadsheet. AI recognises columns, categorises products, standardises values, web-searches missing specs, and flags fields that need your attention.

AI on every tier is rare in the DPP space — most established platforms charge extra or don't offer it at all.
“The EU Digital Product Passport is coming whether small brands are ready or not. productpasses.com is the tool I wished existed when I started looking at ESPR — beautiful, fast, one cup of coffee to set up.”
Jussi
Founder, productpasses.com · Helsinki
Learn

EU regulations, explained for brands

Plain-English guides — no consultant required.

GuideWhat is a Digital Product Passport?→RegulationESPR explained — timeline and brand obligations→TextilesESPR textile requirements 2027→ChecklistESPR compliance checklist→