The EU's central DPP registry opened on 19 July 2026. That is EU infrastructure, not a deadline for your products — batteries are the first category that must register, in February 2027. See when it applies to you

Your products,
passport-ready.

ESPR-aligned digital product passports for small EU brands — 5 passports free, forever, without the consultant. Add your product, get a beautiful page, print a QR. Done in five minutes.

EU-hosted · €0 to start · cancel any time
EU data regionProduct data stored in Frankfurt
GTIN-compatibleOpen data on every passport
Category templatesEditable starting fields
Privacy-consciousNo analytics cookies
CIRPASS-2 observerEU DPP reference programme
When does it apply to you?
BatteriesFeb 2027Textilesexpected 2028–29Furnitureexpected 2029–30

No size exemption — a one-person label is covered. Dates marked “expected” follow the ESPR Working Plan; the delegated act for each category sets the real date. The full timeline

Three steps. Five minutes.

01

Add your product

Upload a photo, paste a URL, or drop your product spreadsheet — AI drafts the passport fields in seconds.

02

We generate the page

A clean, fast, mobile-first passport page with category-specific fields you can review and adapt.

03

Print the QR

Stickers, hangtags or woven labels. Or download SVG and put it on packaging yourself.

Four ways AI fills your passport.

No blank page. No manual data entry. Quota: 5/mo on Free · 50 on Solo · 500 on Studio · 2,500 on Foundry.

Photo

Snap or upload a product photo. AI drafts product details for you to check against your own evidence.

Description

Paste any text — a product blurb, spec sheet, or rough notes. AI fills the ESPR fields.

Product URL

Paste your Shopify, WooCommerce, or any product page URL. We fetch it and extract the data.

Excel / CSV

Drop your existing spreadsheet. AI recognises columns, categorises products, standardises values, web-searches missing specs, and flags fields that need your attention.

AI is included on every tier, including Free. See how that compares with other DPP tools on the compare page.
We are early, and we say so.

productpasses.com is a young product from a one-person company. We have no customer logos to show you yet, so here is what we can promise instead.

Your data is yours
One click exports every passport as open JSON. Take it to another provider whenever you want.
Your QR keeps working
Published passports stay online up to 10 years, even if you cancel and drop back to Free.
You reach the founder
Support is one person, not a ticket queue. Early feedback shapes what gets built next.

EU regulations, explained for brands

Plain-English guides — no consultant required.

GuideWhat is a Digital Product Passport?RegulationESPR explained — timeline and brand obligationsTextilesESPR textile requirements & timelineChecklistESPR readiness checklistHelpHelp — setup guides for QR placement, Shopify and textilesBlogBlog — DPP deadlines and news, without the scare tactics