EU DPP Registry opens 19 July 202665 days to get passport-ready. What it means →
Why productpasses.com

Built for simplicity.
Scales as you grow.

We started with the smallest brand — a one-person Shopify store — and built up from there. The same platform powers growing brands, multi-line manufacturers, and enterprise clients via API. One product, many shapes.

EU hostedFrankfurt + Vercel EU edge
GS1 Digital LinkStandard QR format, no lock-in
ESPR-alignedTemplates per category
GDPR-nativeHelsinki-based, no US data transit
What's different

Five things you won't find at this price.

AI on every tier — even Free

Photo, text, URL, or Excel/CSV — AI drafts your passport in seconds. Most DPP tools paywall AI behind their mid or top tier. We include it everywhere, because the data-entry burden is the real friction.

ESPR-aligned templates per category

Textiles, batteries, furniture, electronics, cosmetics — each comes with the mandatory fields already laid out. We update the templates as the EU delegated acts evolve, so you don't have to track regulation changes.

Excel/CSV import with AI cleanup

Drop a messy spreadsheet — AI recognises columns, categorises products, standardises values, web-searches missing specs, and flags what needs your attention. Most tools require pristine input.

EU data residency by architecture

Database in Frankfurt (Supabase EU), edge functions on Vercel EU, transactional email via Resend EU. Your customer data doesn't transit US infrastructure. Helsinki-based team, GDPR-native.

GS1 Digital Link, ready for the registry

Every QR uses the GS1 Digital Link format, the standard the EU central DPP registry expects. No vendor lock-in — if you ever migrate, your QR codes keep working.

Built for many shapes

One product, every size of brand.

Same editor, same templates, same AI. The plan scales as your catalogue grows.

Solo founder · Shopify store

A small brand getting started

One person, a Shopify or WooCommerce store, 5–50 SKUs, no compliance consultant. Sign up, upload a photo, get a passport in under five minutes. AI does the boring fields, you keep the brand voice.

Typical plan: Free or Solo (€9/mo)
Growing brand · multiple lines

Multi-line brand or sustainability lead

50–500 SKUs, a team of 2–5, messy supplier data in spreadsheets. Bulk-import the CSV, let AI categorise and clean, review each draft, activate in batches. Team seats for collaborators.

Typical plan: Studio (€29/mo)
Larger operations · multi-brand or B2B

Manufacturer, distributor, or agency

500+ SKUs, multiple product lines or client brands, B2B clients asking for passport URLs. Unlimited active passports, AI Max, partner/supplier seats. Heavy integrations available via Foundry API or Enterprise tier.

Typical plan: Foundry (€89/mo) or Enterprise
Works with what you already use

Shopify, WooCommerce, Etsy, or your own site — passport URLs paste anywhere.

Drop a copy-paste HTML or Liquid snippet onto your product page, print the QR on your hangtag. Each passport URL is permanent, so stickers stay valid even when you update the content. See the QR placement guide.

Start free, scale when you need to.

5 active passports are free, forever. AI included. No card needed.

Why productpasses.com — built for simplicity, scales as you grow · productpasses.com