ESPR, explained.
The Ecodesign for Sustainable Products Regulation sets the framework for category-specific Digital Product Passport rules. Here’s what it means, when requirements may apply, and how to prepare.
What is ESPR?
ESPR (Ecodesign for Sustainable Products Regulation, EU 2024/1781) is the EU’s framework for product sustainability rules. It replaces the 2009 Ecodesign Directive and can extend ecodesign requirements beyond energy-related products through product-specific measures.
The centrepiece of ESPR is the Digital Product Passport (DPP): a machine-readable, QR-linked record that travels with each product and makes sustainability data — materials, repairability, chemical content, recycling guidance — available to anyone who scans it.
ESPR provides for requirements on durability, repairability, recyclability and product information, alongside rules on destroying unsold goods. Which obligations a brand faces depends on its products and the applicable measures.
Who does ESPR apply to?
Any economic operator that places products in the EU market — manufacturers, importers, and brand owners. This includes:
There is no turnover threshold or SME exemption in the core regulation. Micro-enterprises may receive proportionate measures in some delegated acts, but should not assume they are excluded.
Worth being plain about: using a tool — ours or anyone else's — does not by itself make you compliant. You remain the responsible economic operator. We give you an ESPR-aligned structure, hosting and a QR; the accuracy of what goes in the fields, and the decision that it satisfies your delegated act, stays with you.
ESPR timeline — key dates
Updated 2 October 2026. Dates marked planned come from the European Commission DPP timeline; they describe intended adoption, not when every product must carry a passport. Check each final act before relying on a deadline.
Regulation (EU) 2024/1781 published. Commission begins working programme for delegated acts.
The Commission adopts the first ESPR secondary acts, setting disclosure rules for businesses that destroy unsold goods.
The ban on destroying unsold apparel and footwear applies from 19 July, with micro and small enterprise exemptions. The Commission launched the central DPP Registry and its testing environment on 20 July. The launch itself did not create a DPP duty for every product.
The Commission's indicative DPP timeline targets adoption of the iron and steel act and battery access-rights rules. Adoption timing may change; application follows the adopted rules.
The separate Batteries Regulation requires passports for EV batteries, light means of transport batteries and industrial batteries above 2 kWh. Required registration and access rules must also be followed.
The Commission's indicative timetable targets adoption of these delegated acts. They will define the scope, data and dates if adopted; the plan itself is not a product compliance deadline.
Furniture is scheduled for a 2028 delegated act and mattresses for 2029. Application dates will be set in the final acts, normally after a transition period of at least 18 months.
What does ESPR compliance require from brands?
By your category’s compliance date, you need:
- 01A passport at the required identification levelThe applicable act sets whether a passport is needed at model, batch or item level and which data fields it must contain.
- 02A unique product identifier (UID)A persistent identifier at the model, batch or item level specified by the applicable rules. A GTIN may be useful where you already use one.
- 03A data carrier in the required placeA QR code or another permitted carrier that links to the passport. Check the applicable act for placement on the product, packaging or documentation.
- 04A publicly accessible passport pageMake consumer-facing information easy to access by scan. The applicable rules may reserve other data for specific actors.
- 05Durability and repairability dataDepending on category: expected lifespan, spare parts availability, repairability score.
Frequently asked questions
Start with one product
Collect your product information, review the details and share a public passport page or QR code. Start with 5 free lifetime passports. Check the requirements that apply to your product category.
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