ESPR readiness checklist: is your brand passport-ready?

A free, step-by-step guide to getting your products passport-ready for the EU Digital Product Passport requirement. Work through each phase before your category’s deadline.

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How to use this checklist: Work through each phase in order. Phases 3 and 4 (highlighted in orange) are the core DPP work — Phases 1–2 are preparation, Phases 5–6 are integration and maintenance.

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Phase 1Understand your obligations

Identify which product categories you sell in the EUFind the ESPR delegated act deadline for each categoryCheck if your category is already in mandate (batteries: Feb 2027)Read the expected data field requirements for your categoryConfirm whether your products are placed on the EU market (even if you're outside the EU)

Phase 2Audit your product data

List every product model that will need a DPPCollect material composition data from suppliers (fibre content, recycled %, etc.)Gather manufacturing origin information (country, production site)Collect care, cleaning and maintenance instructionsDocument repair and disassembly informationList certifications and eco-labels (GOTS, OEKO-TEX, EU Ecolabel, etc.)Identify any hazardous or restricted substances (REACH compliance)

Phase 3Set up your DPP system

Choose a DPP hosting platform (must provide public page + QR code)Check where the platform stores your data — transfers outside the EU need a legal basis under GDPR, such as standard contractual clausesCreate a product passport for one product as a testVerify the passport page is publicly accessible without loginConfirm a unique product identifier (UID) is assigned to each model

Phase 4Create and publish your passports

Create passports for all product models using an ESPR-aligned templateFill in all required data fields for your categoryVerify AI-generated or auto-filled fields for accuracyActivate each passport (Draft, then Live) — this is what makes the QR resolveDownload print-ready QR codes for each product

Phase 5Integrate with physical products

Print QR codes on labels, hangtags, or packagingConfirm the printed QR is at least 15 × 15 mm — about the size of a fingernailTest scan from multiple devices — no app requiredVerify the QR resolves to the correct passportConfirm all required data is visible on the passport page

Phase 6Maintain and update

Set a reminder to review passports when suppliers changeUpdate material data if composition changes between seasonsAdd new certifications as they are obtainedMonitor the European Commission's updates for your categoryDeactivate discontinued products — the QR keeps resolving to a read-only “no longer active” page, never a 404

Ticking every box means you are prepared — it is not a legal compliance check, and no tool can issue one. Your brand remains the responsible economic operator under ESPR.

How productpasses.com handles Phases 3–5 for you

Phases 1 and 2 are research and data gathering — you have to do that regardless of which tool you use. productpasses.com takes over from Phase 3:

ESPR templates

Category-specific templates with all required fields pre-structured.

AI field pre-fill

Describe your product and we draft the composition, care, and sustainability fields.

Unique UID

Auto-generated unique identifier per product, in the correct format.

Public passport page

Anyone with a smartphone can scan and read — no app, no login.

Print-ready QR

SVG, PNG or PDF. Works on labels, hangtags and packaging.

EU data storage

Database in Frankfurt, no transfer outside the EU. See /privacy for the detail.

Start Phase 3 right now — free

Create your first ESPR-aligned passport in five minutes. 5 passports free, forever. No card needed.

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