About productpasses.com

Built for makers,
not enterprises.

The EU Digital Product Passport (ESPR) becomes mandatory for most consumer goods from 2027. Existing DPP tools are built for procurement teams at multinationals — six-figure rollouts, custom integrations, months of consultants. productpasses.com is built for the rest of us: small makers who need compliance now, not in a quarter.

No card required · 5 active passports on Free · GDPR-friendly · EU-hosted
The problem

ESPR doesn't care how big you are.

The Ecodesign for Sustainable Products Regulation makes Digital Product Passports mandatory for textiles, furniture, electronics, batteries, construction products, and more. Same rules whether you ship a million units or a hundred. The enterprise tools are priced and configured for the procurement team that deploys them over half a year. A linen-shirt maker in Kallio or a ceramics studio in Fiskars doesn't have either of those.

What we built instead

Five minutes. One sitting. Done.

You focus on your product. We handle the compliance. Pick a category, tell our AI a sentence about the item, get a passport that maps to every required ESPR field. Print the QR, stick it on the tag, ship the product. No integrations to scope, no consultants to schedule, no 40-page implementation document.

AI-assisted fill
Photo, description, or webshop URL — Claude drafts the passport. You review and ship.
ESPR-aligned templates
Category-specific schemas mapped to mandatory fields. Updated when the regulation moves.
GS1-ready QR codes
One per product, resolves at productpasses.com/p/<slug>. Stickers, hangtags, or your own packaging.
EU-hosted
Supabase Frankfurt, Vercel EU edges. Your data does not leave the bloc.
Coming next

Less work for you, not more.

A Shopify integration that creates a passport automatically when you publish a product. A WooCommerce one right after. CSV bulk import. An always-on AI assistant that answers questions, debugs your account, and surfaces compliance gaps without you opening a ticket. Every feature we add removes a task from your day, not adds one.

Test it now — first live DPP in five minutes.
Free plan. No card. Cancel anytime (nothing to cancel).
Jussi Raja
Founder · Digikamu Oy · Helsinki

“ESPR is coming whether small makers are ready or not. The existing tools assume you have a procurement team. Most makers I know don't have a procurement chair. So we built the one we wished existed — beautiful, fast, one cup of coffee from sign-up to your first QR code.”

Reach me: open the assistant chat bottom-right on any page. Ask anything — it'll loop me in if I'm needed.

Frequently asked

The short answers.

What is the EU Digital Product Passport (DPP)?

A digital record attached to a physical product (usually via QR code) that carries traceability, materials, repair, and end-of-life information. The Ecodesign for Sustainable Products Regulation (ESPR) makes a DPP mandatory for many product categories sold in the EU starting 2027 — textiles, furniture, batteries, electronics, construction materials, and more.

Who is productpasses.com for?

Independent makers, small brands, and micro-manufacturers based in the EU — typically 1 to 50 people — who need to comply with ESPR without hiring a compliance consultant or rolling out an enterprise platform.

How long does it take to create a Digital Product Passport?

First passport from sign-up to live QR usually takes about five minutes. Pick a category, type or paste your product details (or upload a photo and let our AI draft them), print the QR. ESPR-aligned templates handle the mandatory fields.

Is the data stored in the EU?

Yes. Database in Frankfurt (Supabase EU), edge functions on Vercel's EU regions, transactional email via Resend EU. Your data does not leave the bloc.

Do I need to know ESPR to use this?

No. We pre-load category-specific templates that map to the mandatory ESPR fields. You fill in the values; we keep the field set current with the regulation.

How much does it cost?

The Free plan supports up to 5 active passports and includes AI-assisted creation. Paid plans start at Solo for makers who need more active products and remove the small "powered by" line.

Get your first DPP live.

Five minutes from now you could have a scannable, ESPR-aligned QR code on a real product page. Try it without a card.