The EU Digital Product Passport (ESPR) becomes mandatory for most consumer goods from 2027. Existing DPP tools are built for procurement teams at multinationals — six-figure rollouts, custom integrations, months of consultants. productpasses.com is built for the rest of us: small brands who need compliance now, not in a quarter.
The Ecodesign for Sustainable Products Regulation makes Digital Product Passports mandatory for textiles, furniture, electronics, batteries, construction products, and more. Same rules whether you ship a million units or a hundred. The enterprise tools are priced and configured for the procurement team that deploys them over half a year. A linen-shirt brand in Kallio or a ceramics studio in Fiskars doesn't have either of those.
You focus on your product. We handle the compliance. Pick a category, tell our AI a sentence about the item, get a passport that maps to every required ESPR field. Print the QR, stick it on the tag, ship the product. No integrations to scope, no consultants to schedule, no 40-page implementation document.
productpasses.com is an observer in CIRPASS-2, the EU-funded Digital Product Passport reference implementation programme (2024–2026). The consortium of 49 partners — including GS1, Avery Dennison, Circularise, Kezzler, and ScanTrust — produces the reference data models, pilot deliverables, and pre-publication input that shape what a compliant DPP actually looks like under ESPR. Being in that room means our templates and architecture track the standards as they form, not after they ship.
The shape of an ESPR-ready DPP is the same whether you stitch shirts in Kallio or ship 5,000 SKUs from a factory in Lahti — what changes is the workflow you build around it. Three customer shapes we see most often:
Types each product into the editor (or snaps a photo and lets Claude draft it), downloads the QR for the hangtag, pastes our one-line embed snippet onto the matching Shopify or Woo product page. ESPR compliance handled in a single sitting per new launch, total monthly cost €9 — €23 once they cross the 20-product cap.
Bulk-imports the messy supplier CSV (350 SKUs, inconsistent columns, half-Finnish half-English) and lets AI normalise materials, care icons, and repair instructions. Layers in certifications and end-of-life guidance. Reviews each draft, activates in batches — what used to be a quarter of cleanup becomes a structured publishing workflow.
Two ways to plug us in. The light version: a factory uses the app to print QR stickers for the line and emails the passport URLs to their B2B clients — clients embed the link on their own webshops. The heavier version: an Enterprise deal that integrates our API into the ERP so a new SKU on the production schedule auto-creates a passport, prints its QR on the packaging machine, and pushes the URL into the downstream product feed. Four-thousand-SKU factories have rolled this in six weeks without a consultant.
Not sure which one is you? Ask Jarvis (bottom-right) — describe your setup in a sentence and it'll suggest the tier and workflow that fits.
A Shopify integration that creates a passport automatically when you publish a product. A WooCommerce one right after. CSV bulk import. An always-on AI assistant that answers questions, debugs your account, and surfaces compliance gaps without you opening a ticket. Every feature we add removes a task from your day, not adds one.
“ESPR is coming whether small brands are ready or not. The existing tools assume you have a procurement team. Most brands I know don't have a procurement chair. So we built the one we wished existed — beautiful, fast, one cup of coffee from sign-up to your first QR code.”
Reach me: open the assistant chat bottom-right on any page. Ask anything — it'll loop me in if I'm needed.
A digital record attached to a physical product (usually via QR code) that carries traceability, materials, repair, and end-of-life information. The Ecodesign for Sustainable Products Regulation (ESPR) makes a DPP mandatory for many product categories sold in the EU starting 2027 — textiles, furniture, batteries, electronics, construction materials, and more.
Independent brands and small-to-mid-size manufacturers based in the EU — anywhere from 1 to 250 people (the full EU SME definition) — who need to comply with ESPR without hiring a compliance consultant or rolling out an enterprise platform.
First passport from sign-up to live QR usually takes about five minutes. Pick a category, type or paste your product details (or upload a photo and let our AI draft them), print the QR. ESPR-aligned templates handle the mandatory fields.
Two places. The QR sticker (mandatory under ESPR) goes on the physical product — sewn-in care label, hangtag, or packaging. The DPP link is also strongly recommended (and sometimes required for online-only sales) on your webshop product page. We provide ready-to-paste HTML snippets for Shopify, WooCommerce, and any custom site at /help/where-to-put-the-qr.
Yes. Database in Frankfurt (Supabase EU), edge functions on Vercel's EU regions, transactional email via Resend EU. Your data does not leave the bloc.
No. We pre-load category-specific templates that map to the mandatory ESPR fields. You fill in the values; we keep the field set current with the regulation.
The Free plan supports up to 5 active passports and includes AI-assisted creation. Paid plans start at Solo for brands who need more active products and remove the small "powered by" line.
Five minutes from now you could have a scannable, ESPR-aligned QR code on a real product page. Try it without a card.